Team members (from left to right): Sun Menghan, Sun Liting, Luo Congcong, Sun Xiaofan
The 18th "Peak Moment" National Business Simulation Competition concluded successfully. The CUFE Business School MBA team, Unite Peak (students: Luo Congcong, Sun Liting, Sun Minghan, Sun Xiaofan; faculty advisor: Professor Xu Yin; leading teacher: Lv Jialei), demonstrated outstanding strategic decision-making, solid professional skills, and seamless teamwork, winning the national grand prize and ranking first overall. Faculty advisor Xu Yin received the Outstanding Instructor Award. The team will represent Chinese universities in the Cesim Elite Global Competition.
The "Peak Moment" National Business Simulation Competition is a highly influential international business practice event in China, derived from the top Nordic business competition Cesim Elite. Utilizing Finland’s Cesim advanced cloud simulation platform, the competition highly replicates real-world business environments and is recognized by AACSB and AMBA. This year’s competition attracted over 1,700 institutions and nearly 2,000 teams nationwide, making it highly competitive with rigorous evaluation standards.
Team members (from left to right): Luo Congcong, Sun Minghan, Sun Liting, Sun Xiaofan, Lu Jialei (leading teacher)
The competition involved intensive rounds and complex scenarios. Facing high-intensity challenges, the CUFE Business School MBA team remained calm, collaborated closely, and applied a rigorous professional approach. They scientifically analyzed market conditions, formulated business strategies, and refined decision-making through repeated discussion and critical thinking, ultimately emerging as the top winner among thousands of teams.
In recent years, CUFE has remained committed to its business education characteristics, deepening reforms in talent cultivation and integrating theory with practice. The MBA Education Center values academic competitions as vital platforms for practical training, encouraging students to learn and apply knowledge through competition, effectively bridging theory and industry practice.
Winning the grand prize demonstrates the CUFE Business School MBA students’ comprehensive quality and enterprising spirit, as well as the effectiveness of the school’s practical education efforts. Moving forward, the school will continue leveraging high-quality competitions to strengthen practical teaching, broaden student horizons, and enhance their capabilities. The team is expected to carry CUFE’s mission into international competitions, showcasing Chinese talent and competing globally with professionalism and determination.
