Time: 9:00-11:30, 24 June 2025
Speaker: Xinming He received his PhD from King's College London and is a professor at Durham University, Director of its International Research Center, a member of the university ethics committee, a British Council Study UK HEI advisor, and a visiting professor at the School of Economics, Xiamen University. His main research areas include international business, international strategy, export performance, and e-business and internationalization performance. He has published dozens of papers in international journals including Journal of Management, Journal of Product Innovation Management, Journal of World Business, Journal of Business Research, Journal of International Marketing, Journal of International Management, Management and Organization Review, International Business Review, and International Marketing Review. He is Associate Editor of Journal of Business Research and Asian Business & Management, and serves on the editorial boards of Asia Pacific Journal of Management, International Marketing Review, and International Journal of Emerging Markets. He is a member of the UKRI Talent Peer Review College, a reviewer for ESRC, and a reviewer for the National Natural Science Foundation of China's Excellent Young Scientists Fund. His research has received international awards including the S. Tamer Cavusgil Best Paper Award. He has led and participated in numerous funded research projects and has been invited to speak at universities in Peru, Chile, Spain, Poland, Lithuania, the United Kingdom, and China.
Abstract:
Publishing a paper is similar to a marketing process. This seminar outlines how to conduct market research, positioning, and product production, that is, paper writing. It discusses what should be emphasized in literature review, data analysis, and other stages, and summarizes the key characteristics of excellent papers in terms of research motivation, research questions, and theoretical contribution. The seminar also analyzes specific reasons for product sales failure, namely rejection, and issues that require attention during product improvement, namely revision and resubmission.
