Time: 9:30-11:30, 7 January 2026
Speaker: Haifen Lin is a professor and doctoral supervisor at the School of Economics and Management, Dalian University of Technology. She is a Ministry of Education Young Chang Jiang Scholar, Liaoning "Xingliao Talent" young top talent, chief expert of a major National Social Science Fund project, and Deputy Editor-in-Chief of Journal of Management Case Studies. Her research focuses on organizational routines, organizational paradoxes, and premiumization strategic transformation. She has led five National Natural Science Foundation of China or National Social Science Fund projects, including one major and one key National Social Science Fund project. She has published more than 80 papers in major management journals such as Management World, Journal of Management Sciences in China, and Journal of Business Research, and authored six books including Adoptive Management Innovation. She has received more than 20 honors, including the Ministry of Education Young Scholar Award for Outstanding Scientific Research Achievements in Humanities and Social Sciences, Liaoning Philosophy and Social Sciences Achievement Awards, best paper awards at the China Management Case and Qualitative Research Forum, the Li Zhanxiang Management Philosophy Outstanding Paper Award, and best coach of the National Case Elite Competition. She has led national top-100 key cases and Ministry of Education themed cases, written more than 60 management cases, won ten National Top 100 Management Case awards, and had 19 cases included in Harvard and Ivey case libraries.
Abstract:
In the new context of high-quality development, outstanding enterprises urgently seek premiumization strategic transformation. This involves comprehensive redesign of products, R&D, brand positioning, resource deployment, and business domains based on high-end market demand, so as to fundamentally change the long-standing situation in which local enterprises remain in low- and mid-end markets. Premiumization strategic transformation has therefore become fundamental for excellent Chinese enterprises to achieve breakthroughs, development, and the national strategy of high-quality development. It represents an important strategic issue in the special stage and context of Chinese enterprise development. This research systematically examines the basis and direction of Chinese enterprises' premiumization strategic transformation, explicit actions of change, implicit cognition, and mechanisms for leveraging industry development, with the aim of constructing a theory of enterprise premiumization transformation in the Chinese context.
