LI JI
Professor
Email: liji@cufe.edu.cn
Department: Marketing (MKT)
Educational Background (Bachelor’s degree and above)
Period |
University |
Department |
Academic Degree |
September 1997-July 2001 |
Peking University |
Guanghua School of Management |
Bachelor of Management |
September 2001-July 2003 |
Peking University |
Guanghua School of Management |
Master of Management |
September 2003-January 2007 |
Peking University |
Guanghua School of Management |
Doctor of Management |
Main Research Areas
Big Data Marketing, Marketing Models, Customer Relationship Management, New Media Marketing
Publications (including journal articles, conference papers, monographs, translations, edit works, etc.)
Journal Articles (January 2019-December 2023, excluding Category C papers)
Authors (all listed in order) |
Title |
Journal Title (please indicate whether it is indexed by SCI or SSCI) |
Issue Number and Page Number |
Yang Hu, Zhang Yu (external), Kedong Chen (external), Li Ji |
The Double-edged Sword of Delivery Guarantee in E-commerce |
Decision Support Systems |
2023,175,114042 |
Li Ji, Liang Xu (student) |
Reviewers’ Identity Cues in Online Product Reviews and Consumers’ Purchase Intention |
Frontiers in Psychology |
2022,12,784173 |
Li Ji, Wang Ying (student), Ma Pu (student) |
Research Review and Outlook on the Internet of Things and Consumer Behavior |
Journal of Management Science |
2021,34(5),3-15 |
Li Ji, Zhang Shuai (external), Zhou Jing (external) |
Research on the Impact of the Matching Degree between Service and Demand on Customer Churn: An Experiment Based on Customer Data in the Telecommunications Industry |
Management Review |
2020,32(05),192-204 |
Li Ji, Zou Shaoming (external), Yang Hui (student) |
How Does “Storytelling” Influence Consumer Trust in We Media Advertorials? An Investigation in China |
Journal of Global Marketing |
2019,32(5),319-334 |
Academic Conferences and Conference Papers (January 2019-December 2023)
Conference Time |
Conference Name |
Conference Venue |
Please indicate the paper and author information if a paper is published |
|
|
|
Paper Title |
Authors (all listed in order) |
July 2019 |
2019 Annual Academic Conference of Chinese Marketing Association of Universities |
Changsha |
Research on the Impact of Gamification Applications on Green Consumer Behaviors |
Li Ji, Liu Shaosi |
August 2019 |
ACFEA 2019 |
Xiamen |
Determinants of Consumers’ Tendency to Use Installment Loans: A Perceived Cost and Value Perspective |
Ji Li, Xiangyi Meng and Hui Wu |
July 2021 |
2021 Annual Academic Conference of Chinese Marketing Association of Universities |
Xi'an |
Research on the Impact of Financial Constraints on Consumer Product Selection for Self-improvement: Based on the Moderating Effect of the Presence of Others and Financial Literacy |
Li Ji, Bian Cheng |
July 2021 |
2021 Annual Academic Conference of Chinese Marketing Association of Universities |
Xi'an |
Research on the Impact of Personal Information Display in Product Reviews on Consumer's Purchase Intentions |
Li Ji, Liang Xu |
July 2022 |
2022 Annual Academic Conference of Chinese Marketing Association of Universities |
Changchun |
The Impact of the Comparison Direction and Form of Data Feedback in Self-improvement Application Services on Consumers’ Willingness to Use |
Li Ji, Ma Pu, Wang Ying |
July 2022 |
2022 Annual Academic Conference of Chinese Marketing Association of Universities |
Changchun |
The Impact of Sharing Promotion Types on Consumers' Willingness to Share - An Empirical Study Based on the Perspective of Evaluation Apprehension |
Li Ji, Zhou Zhi |
Monographs, Books or Edit Works (January 2019-December 2023)
Authors (all listed in order) |
Title |
Publisher |
Date of Publication |
Jiang Minghua (external), Li Ji, Zhao Zhanbo (external) |
An Exploration on the Impact of Spokespersons |
Economic Management Publishing House |
August 1, 2021 |
Li Ji, Du Xiaomeng (external), Sun Luping, Yao Kai |
Research on Word-of-mouth Index of Chinese Consumer Finance Brands (2018) |
Economic Management Publishing House |
September 10, 2019 |
