MIAO YUEXIN
Professor
Email: miaoyuexin66@163.com
Department: Marketing (MKT)
Educational Background (Bachelor’s degree and above)
Period |
University |
Department |
Academic Degree |
September 1983-July 1987 |
Shanxi University of Finance and Economics |
Planning and Statistics |
Bachelor of Economics |
September 1990-May 1993 |
Central University of Finance and Economics |
National Economic Management |
Master of Economics |
September 1999-July 2002 |
Central University of Finance and Economics |
National Economic Management |
PhD in Economics |
Main Research Areas
Brand Management, Marketing Channels, Marketing Ethics, Tourism Marketing
Publications (including journal articles, conference papers, monographs, translations, edit works, etc.)
Journal Articles (January 2019-December 2023, excluding Category C papers)
Authors (all listed in order) |
Title |
Journal Title (please indicate whether it is indexed by SCI or SSCI) |
Issue Number and Page Number |
Miao Yuexin |
Brand communication of intangible elements delivery |
Journal of Marketing Communications |
2021,27(3), 284-306 |
Monographs, Books or Edit Works (January 2019-December 2023)
Authors (all listed in order) |
Title |
Publisher |
Date of Publication |
Miao Yuexin, Xu Yin, Gu Leilei, Yao Kai, Luo Pan, Yang Hui, Tang Fei, Zhao Qian, Mu Ningning, Zhang Jing, Liu Yang, Xu Jinzhi, Zhao Yunpeng |
Marketing (4th Edition) |
Tsinghua University Press |
January 10, 2019 |
Miao Yuexin |
Customer Relationship Management |
Tsinghua University Press |
January 1, 2021 |
