SONG CHEN
Assistant Professor
Email: hellochenchen10@vip.sina.comDepartment: Marketing (MKT)
Educational Background (Bachelor’s degree and above)
Period |
University |
Department |
Academic Degree |
1993-1997 |
Hebei University of Business & Economics |
International Economics and Trade |
Bachelor |
2002-2003 |
England Lancaster University |
Management School |
MBA |
2010-2016 |
Central University of Finance and Economics |
International Economics and Trade |
PhD |
Main Research Areas
Marketing Research, Marketing, Transnational Operations and Management
Publications (including journal articles, conference papers, monographs, translations, edit works, etc.)
Journal Articles (January 2019-December 2023, excluding Category C papers)
Authors (all listed in order) |
Title |
Journal Title (please indicate whether it is indexed by SCI or SSCI) |
Issue Number and Page Number |
Song Chen
|
Brand Marketing Strategy in Cross-Border E-Commerce Group Live Business Model |
Finance and Market |
2023-03-01 |
Monographs, Books or Edit Works (January 2019-December 2023)
Authors (all listed in order) |
Title |
Publisher |
Date of Publication |
An Hexin, Zhang Hongyan, Zhang Qiaozhen, Song Chen, Wang Juan, Su Annan, Li Yan, Zhang Yi, Pan Jixuan, Shangguan Fanyi, and Wang Rong |
Salesmanship and Negotiation Skills (Fifth Edition) |
China Renmin University Press |
June 1, 2021 |
