WANG SHENGHUI
Professor
Email: njuwsh@163.com
Department: Marketing (MKT)
Educational Background (Bachelor’s degree and above)
Period |
University |
Department |
Academic Degree |
September 1991 - July 1995 |
Shandong University of Finance and Economics |
Department of Business Economics |
Bachelor of Economics |
September 1998 - July 2001 |
Tianjin University of Finance and Economics |
Department of Industrial Economics |
Master of Economics |
September 2001 - July 2004 |
Nanjing University |
School of Business |
Doctor of Management |
Main Research Areas
Marketing, Consumer Behavior, Multinational Innovation Strategies
Publications (including journal articles, conference papers, monographs, translations, edit works, etc.)
Journal Articles (January 2019-December 2023, excluding Category C papers)
Authors (all listed in order) |
Title |
Journal Title (please indicate whether it is indexed by SCI or SSCI) |
Issue Number and Page Number |
Wang Shenghui, Zhang Jinghong |
A Study on the Mechanism of Dual Innovation's Impact on the Export Performance of International OEM Enterprises: The Mediating Effect of Functional Upgrading from OEM to ODM |
Journal of Central University of Finance and Economics |
2021, (10), 108-117 |
Liu Xiaohong, Qian Cheng, Wang Shenghui |
When do 3PLs initiate low-carbon supply chain integration? |
International Journal of Operations & Production Management (SSCI) |
2020, 40(9), 1367-1395 |
Qian Cheng, Wang Shenghui, Liu Xiaohong, Zhang Xueying (student) |
Low-carbon initiatives of logistics service providers: the perspective of supply chain integration |
Sustainability |
2019, 11(12), 3233 |
Monographs, Books or Edit Works (January 2019-December 2023)
Authors (all listed in order) |
Title |
Publisher |
Date of Publication |
Wang Shenghui |
Consumer Behavior Analysis and Practice (5th Edition) |
China Renmin University Press |
January 1, 2023 |
Wang Shenghui |
Consumer Behavior Analysis and Practice (2nd Edition) |
China Renmin University Press |
October 1, 2021 |
Cui Xinjian, Wang Shenghui |
Multinational Corporation Management |
China Renmin University Press |
December 1, 2021 |
Wang Shenghui |
Consumer Behavior Analysis and Practice (4th Edition) |
China Renmin University Press |
January 1, 2020 |
Wang Shenghui |
From Imitative Innovation to Independent Innovation: A Study on the Transformation Path of International OEM Enterprises |
Economic Science Press |
March 1, 2019 |
