XU YIN
Associate Professor
Email: xuyin@cufe.edu.cn
Department: Marketing (MKT)
Educational Background (Bachelor’s degree and above)
Period |
University |
Department |
Academic Degree |
September 1991 - July 1995 |
Renmin University of China |
Department of Commodity Studies |
Bachelor of Economics |
September 1999 - July 2002 |
Tsinghua University |
School of Economics and Management |
Master of Business Administration (MBA) |
September 2005 - July 2010 |
Tsinghua University |
School of Economics and Management |
Doctor of Management |
August 2008 - August 2009 |
University of Florida, USA |
Warrington College of Business |
Jointly Trained Doctoral Students |
Main Research Areas
Marketing Strategy, Consumer Behavior, Big Data Marketing
Publications (including journal articles, conference papers, monographs, translations, edit works, etc.)
Journal Articles (January 2019-December 2023, excluding Category C papers)
Authors (all listed in order) |
Title |
Journal Title (please indicate whether it is indexed by SCI or SSCI) |
Issue Number and Page Number |
Xu Yin, Sam Dzever, Zhao Guoqin |
Measuring the Effects of Pressure on Consumers’ Impulse Buying Intention in Online Group Buying |
International Journal of Enterprise Information Management (EI) |
2023, 19(1), 23 |
Academic Conferences and Conference Papers (January 2019-December 2023)
Conference Time |
Conference Name |
Conference Venue |
Please indicate the paper and author information if a paper is published |
|
|
|
Paper Title |
Authors (all listed in order) |
September 2020 |
Asia-Europe Industrial Connectivity in Times of Crisis |
Online |
Analyzing the Quality of Online Product Reviews and their Antecedents |
Xu Yin, Sam Dzever |
Monographs, Books or Edit Works (January 2019-December 2023)
Authors (all listed in order) |
Title |
Publisher |
Date of Publication |
Xu Yin (translator) |
Brand Attractiveness |
China Science and Technology Press |
October 2023 |
Miao Yuexin, Xu Yin et al. |
Marketing |
Tsinghua University Press |
February 2019 |
