Nina Yan

Professor

Department of Supply Chain and Operations Management

E-mail:yannina@cufe.edu.cn

Education Background

Northeastern University, ChinaPh.D 2004-2007

Department of Management Science and Engineering,Business School

Northeastern University, ChinaM.S 2002-2004

Department of Management Science and Engineering,Business School

Northeastern University, ChinaB.S 1998-2002

Department of Marketing,Business School

Professional Experience

2014–Present.Professor, Department of Supply Chain and Operations Management, Business School, Central University of Finance and Economics, China.

2012–2013.Visiting Scholar,Georgia Institute of Technology, GA, USA.

2009–2014.Associate Professor, Department of Supply Chain and Operations Management, Business School, Central University of Finance and Economics, China.

2007–2009.Post-Doctoral, Department of Business Administration, Business School,

Renmin University, Beijing, China

Research Interests

Digital Economy, Platform Operations, Supply Chain Finance, Supply Chain Modelling and Optimization

Journal Publications

1．Yan, N.,Tong, T., & Cai, G. G. (2025). Modeling consumer stickiness in online platform pricing.European Journal of Operational Research, forthcoming.

2．Yan, N.,Zhong, H., & Tong, T. (2025). Who is the best insurance buyer? Financing the capital-constrained manufacturer with trade credit insurance.International Journal of Production Research, forthcoming.

3．Zhong, H.,Yan, N., Lu, J., & Lai, K. K*. (2025). Value of loan credit insurance in the capital-constrained supply chain.Annals of Operations Research,forthcoming.

4．Lima Zhao,Nina Yan*, Xun Xu. (2025). Financing capital-constrained supply chain,Chapter in Encyclopedia in Operations Management.

5．Yan, N., Chen, Z., Xu, X., He, X. (2024). E-commerce Platform Finance with Dual Channels,Naval Research Logistics, 71(5), 739-759.

6．Liu, Y., Lu, J.,Yan, N*. (2024). Agency Selling or Reselling? E-commerce Platform’s Operational Strategies with Online Financing,European Journal of Operational Research. 318(3), 1014-1027.

7．He, X., Sethi, S., Xu, X.,Yan, N*. (2024). Financing a Capital-constrained Supply Chain: Equity or Debt,Transportation Research Part E: Logistics and Transportation Review, 188, 103614.

8．Tong, T., Xu, X.,Yan, N*, & Chen, Z. (2023). Examining the impact of information provision on E-tailers’ pricing strategies.International Journal of Production Economics, 108990.

9．Yan, N., Xu, X., & Tong, T. (2022). Should businesses keep consistent performance between channels? Empirical evidence from the impact of rating discrepancy on demand.Decision Sciences, 53(2), 260-276.

10．Tong, T., Xu, X.,Yan, N*, & Xu, J. (2022). Impact of Different Platform Promotions on Online Demand and Conversion Rate: The Role of Business Model and Product Line Length,Decision Support Systems, 156 (5), 113746.

11．Yan, N., Liu, Y., & Chen, J. (2022). Competitors or Frenemies? Strategic Investment in Competitive Channels,Transportation Research Part E: Logistics and Transportation Review, 2022, 164:102784.

12．Dai, H., Qin Xiao,Yan, N., Xu, X., &Tong, T. (2022). What Influences Online Sales Across Different Types of E-commerce Platforms,International Journal of Electronic Commerce, 26(3):311-330.

13．Dai, H., Qin Xiao,Yan, N., Xu, X., &Tong, T. (2022). Item-level Forecasting for E-commerce Demand with High-dimensional Data Using a Two-stage Feature Selection Algorithm.Journal of Systems Science and Systems Engineering, 31(2):18.

14．Yan, N., Xu, X., Tong, T., & Huang, L. (2021). Examining Consumer Complaints from an On-demand Service Platform.International Journal of Production Economics, 237, 108153.

15．Yan, N., Xu, X., & Huang, W. (2021). Loss-averse Supplier's Capacity Investment Strategy with Factoring,International Journal of Production Economics, 238, 108149.

16．Yan, N., Zhang, Y., Xu, X., & Gao, Y. (2021). Online Finance with Dual Channels and Bidirectional Free-Riding Effect.International Journal of Production Economics, 231, 107834.

17．Xu, X.,Yan, N., & Tong, T. (2021). Longer Waiting, More Cancellation? Empirical Evidence from an On-Demand Service Platform,Journal of Business Research, 126:162-169.

18．Dai, H. Liu, Y.,Yan, N. & Zhou, W. (2021). Optimal staffing for online-to-offline on-demand delivery systems: in-house or crowd-sourcing drivers?Asia-Pacific Journal of Operational Research,38(1): 1-25.

19．Yan, N., Liu, Y., Xu, X., & He, X. (2020). Strategic dual-channel pricing games with e-retailer finance.European Journal of Operational Research, 283(1), 138-151.

20．Yan, N., Jin, X., Zhong H., &Xu, X. (2020). Loss-averse Retailers' Financial Offerings to Capital-constrained Suppliers: Loan vs. Investment,International Journal of Production Economics, 227, 107665.

21．Yan, N., & He, X. (2020). Optimal Trade Credit with Deferred Payment and Multiple Decision Attributes in Supply Chain Finance,Computers & Industrial Engineering, 147, 106627.

22．Tong, T., Dai, H., Xiao, Q., &Yan, N. (2020). Will Dynamic Pricing Outperform? Theoretical Analysis and Empirical Evidence from O2O On-demand Food Service Market,International Journal of Production Economics, 2020(219):375-385.

23．Yan, N., He, X., & Liu, Y. (2019). Financing the capital-constrained supply chain with loss aversion: Supplier finance vs. supplier investment.Omega,88, 162-178.

24．Yan, N., Tong, T., & Dai, H. (2019). Capital-constrained Supply Chain with Multiple Decision Attributes: Decision Optimization and Coordination Analysis,Journal of Industrial & Management Optimization, 15(4): 1831-1856.

Research Grants

1.2019-2022,NationalNaturalScience Foundation of China,(GrantNo. 71872200),Principal Investigator;“Integration mechanisms for online supply chain finance based ondata-driven approach: from the perspective of behavioral operations.”

2.2014-2017,NationalNaturalScience Foundation of China,(GrantNo. 71372191),Principal Investigator;“Risk analysis and optimal decisions of supply chain financing with SMEs under imperfect capital market: from the perspective of MCDM.”

3.2011-2013,NationalNaturalScience Foundation of China,(GrantNo. 71002021),Principal Investigator;“Robust coordination strategies for supply chain finance system under unertain environment.”

4.2017-2019,Beijing Philosophy and Social Science Planning Program (Key Project),(GrantNo.16YJA008),Principal Investigator;“Multiple financing channels and decisionoptimization for supply chain finance in the context of "Internet plus":take examples of small and micro enterprises in Beijing.”

5.2013-2014,Beijing Philosophy and Social Science Planning Program,(GrantNo.12JGC099),Principal Investigator;“Supply chain financing mode design based on e-commerce platform:take examples of small and micro enterprises in Beijing.”

6.2019-2021,Beijing NaturalScience Foundation,(GrantNo.9192021),Principal Investigator;“Decision Optimization and Risk Control of B2B Online Supply Chain Finance Supported by Big Data.”

7.2011-2013,Beijing NaturalScience Foundation,(GrantNo.9112015),Principal Investigator;“Robust financing strategies of supply chain finance with small and medium enterprises(SMEs) base on the third-party logistics.”

Teaching Case

1.Nina Yan,Jing Chen (2025). Xiaohongshu: E-commerce Challenges and Strategies.IVEY Cases(No. W40545)

2.Nina Yan, Jing Chen, Hubert Pun, Yongqing Lei (2020). JD: E-invoice with blockchain.IVEY Cases(No. 9B20M047)