Name: Yin Xu Position: Beijing Serve in CUFE Business School since (mm/yyyy): 07/2010 Main research fields: marketing strategy, consumer behavior, big data marketing E-mail: xuyin@cufe.edu.cn

Name:Shenghui Wang Position:Associate Professor Main research fields: CSSCI E-mail:njuwsh@163.com

AN HEXIN ProfessorEmail: 13552399636@163.comDepartment: Marketing (MKT) Educational Background (Bachelor’s degree and above)PeriodUniversityDepartmentAcademic DegreeSeptember 1982-June 1986Hebei University of Economics and BusinessDepartment of Business EconomicsBachelor of ManagementSeptember 1996-June 1999Central University of Finance and EconomicsDepartment of FinanceMaster of EconomicsSept...

Name: Haimei Wang Position: Associate Professor Serve in CUFE Business School since (mm/yyyy): July, 1998 Main research fields: Marketing, Business Management E-mail: wanghaimei-bs@vip.sina.com

SUN GUOHUIProfessorEmail: sunguohui@cufe.edu.cnDepartment: Marketing (MKT) Educational Background (Bachelor’s degree and above)PeriodUniversityDepartmentAcademic DegreeSeptember 1979 - July 1983Shandong UniversityPolitical EconomicsBachelor of EconomicsSeptember 1983 - July 1986Zhongnan University of Economics and LawBusiness EconomicsMaster of EconomicsSeptember 1998 - July 2001Central Univer...

1. Contact Information Name: Song Chen Position: lecturer Serve in CUFE Business School since (mm/yyyy): 06/2004 Main research fields: Marketing, Marketing Research, Management of MNEs E-mail: hellochenchen20@vip.sina.com

Name: Qu Yang Position: Associate Professor Serve in CUFE Business School since (mm/yyyy): 04/1998 Main research fields: International Marketing，International Business Negotiation E-mail: quyangbs@vip.sina.com

Dept. of Marketing, Business School Central University of Finance and Economics (CUFE) Beijing 100081, P.R.China Tel:+86-10-62288080 Fax:+86-10-62288030 E-mail: myx@cufe.edu.cn