Recently, “Identity Disclosure and Anthropomorphism in Voice Chatbot Design: A Field Experiment”, a paper written by Professor Dai Hongyan of the Business School in collaboration with Professor Xu Yuqian of the University of North Carolina at Chapel Hill and Yan Lianfeng, the partner and VP of technology of  Yunyu Freight, was published in the top international academic journal “Management S...

On the morning of July 14, 2024, the 2025 CUFE MBA Enrollment Policy Conference and the First Session of “LongmaExperience Camp” was grandly held at No.202 lecture hall of the Academic Hall. The successful holding of this event marks the first solid steptaken by CUFE MBA on the road of cultivating the “Digital Intelligence + Finance” π-type talents with more adaptability in the future.   A...

The 2021 Annual Academic Conference of China Marketing Association of University and Doctoral Forumwasheld at Hunan University from July 12 to 14, 2024. The topic of this conference is “Chinese-type Modernization and Marketing Innovation”. More than 100 universities and marketing research institutions attended this conference. Academicians from interdisciplinary fields, senior professors and ...