E-mail: chuangwei@cufe.edu.cn
Phone: +86 17710937290
Chuang Wei is an Assistant Professor of Marketing at the Business School at Central University of Finance and Economics. He holds a Ph.D. from Tsinghua University. He has published peer-reviewed research articles in many marketing and business journals such as Journal of Marketing Research and International Journal of Research in Marketing.
PUBLICATIONS
1. Wang Jiaqian, Chuang Wei (2025), Does Featuring People with Disabilities Help or Hurt Fashion Marketing Effectiveness?, Journal of Marketing Research, online first, doi: 10.1177/00222437241309310
2. Wei Chuang, Maggie Wenjing Liu, Iris Hung (2025), The color gradation effect: How boundlessness shapes brand attribute judgments. International Journal of Research in Marketing, online first, 10.1016/j.ijresmar.2025.02.004
3. Zhan, Baoqiang, Yongli Li, Chuang Wei, Chong Wu, and Eric WT Ngai (2024). “Evaluating the Impact of Complaints on Firms’ Idiosyncratic Risk: The Roles of Valance and Channel,” IEEE Transactions on Engineering Management, 71, 15333-48. 001351585500006
4. Li Ji, Li Peng, Chuang Wei, Pu Ma (2024), The Effect of Comparative Quantitative Feedback on Self-improvement App Use Intention, Journal of Management Science, 37(04): 16-27.
5. Li Yongli, Chao Liu, Chuang Wei, Xiaochen Ma (2024), Referral strategy based on social network incentive, IEEE Transactions on Computational Social Systems, 11 (1), 683-96.
6. Liu Wenjing Maggie, Chuang Wei, Lu Yang, and Hean Tat Keh (2022), Feeling lucky: How framing the target product as free gift enhances purchase intention, International Journal of Research in Marketing, 39(2), 349-63.
7. Wei, Chuang, Zhaoji Yu, and Yongli Li (2021), Empathy impairs virtue: The influence of empathy and vulnerability on charitable giving, Internet Research, 31 (5), 1803-22.
8. Wei, Chuang, Maggie Wenjing Liu, and Hean Tat Keh (2020), The Road to Consumer Forgiveness is Paved with Money or Apology? The Roles of Empathy and Power in Service Recovery, Journal of Business Research, 118(9), 321-34.
9. Li, Yongli, Sihan Li, Chuang Wei†, and Jiaming Liu (2020), How students’ friendship network affects their GPA ranking: A data-driven approach linking friendship with daily behavior, Information Technology & People, 33 (2), 535-53.
10. Yang Lu, Maggie Wenjing Liu, and Chuang Wei (2019), How to Create a “Chinese Business Card” in Brand Internationalization, Tsinghua Business Review, 2019 (3), 30-36.
CONFERENCE PAPERS
Does Featuring People with Disabilities Help or Hurt Fashion Marketing Effectiveness? Association for Consumer Research Conference 2023, Seattle.
The Road to Consumer Forgiveness is Paved with Money or Apology? The Role of Consumer Power in Service Recovery, Association for Consumer Research Conference 2019, Atlanta.
Emotion Or Information Effects of Online Social Support on Customer Engagement, Association for Consumer Research Conference 2018, Dallas, Texas.
Eliciting Consumers’ Forgiveness in Service Failures: Roles of Emotion, Money, and Power, AMA Summer Academic Conference 2018, Boston.
Relational Greeting: When and When not to Treat Your Consumers as Family, Association for Consumer Research Conference 2017, California, San Diego.
Reassigning a Country to my In-Group: Heritage Image and Country of Origin Effect, 2017 Annual Judgment and Decision-Making Conference (JDM), Vancouver.
