At 2 p.m. on Friday, May 22, 2026, the Business School of Central University of Finance and Economics successfully hosted the 12th Distinguished Academic Forum of 2026 in Conference Room 615, Main Teaching Building, Xueyuan South Road Campus. Professor Luo Na from the School of Public Administration, Dongbei University of Finance and Economics, was invited to deliver the lecture. More than ten faculty members, doctoral students and master's students from the Business School attended the event.
The forum was presided over by Professor Mou Shandong, Chair of the Department of Operations Management of the Business School, who gave a detailed introduction to Professor Luo. Holding a PhD from the University of Auckland, New Zealand, Professor Luo currently works at the School of Public Administration, Dongbei University of Finance and Economics. Her research mainly focuses on food loss reduction and food supply chains. She has published over 30 papers as the first author or corresponding author in SSCI/SCI-indexed journals, including IJPR, IJPE, TFSC, JBR and Transportation Research Part E.
The title of Professor Luo's lecture was Advance selling strategies for reducing food loss: consumer perceptions and retailer decision-making. By distinguishing between actual quality deterioration and consumers' perceived quality deterioration of products, this study reveals the mechanism through which advance selling strategies help cut food loss.The research finds that the hybrid sales model works best for food loss reduction when the effort cost falls below a specific threshold, and performs particularly well when consumers are highly sensitive to product quality. In contrast, the pure advance selling model gains advantages when the effort cost is excessively high or the product appearance changes over a long cycle.Although the hybrid sales model generally outperforms pure spot sales and pure advance selling in loss control, it does not always maximize profits. This reflects the inherent trade-off between loss reduction and profit-making objectives in supply chain operations.Through robustness checks covering scenarios such as shared quality information and non-linear deterioration rates, the study further verifies the effectiveness of the hybrid sales model in complex supply chain environments. It also provides practical guidance for retail enterprises on inventory management, demand forecasting and strategy selection based on consumer perceptions and operational cost structures.
After the lecture, teachers and students present had an in-depth discussion with Professor Luo on research topics and methodologies, as well as journal review and paper revision. The event facilitated the exchange and interplay of academic ideas.
As a key platform for the Business School of Central University of Finance and Economics to fulfill its mission of advancing new management knowledge, the Distinguished Academic Forum centers on frontier issues in business administration and the management practices of Chinese enterprises. It pools global wisdom and innovative insights, and strives to provide theoretical support and practical solutions for the sustainable social and economic development of China.
