Time: 9:00-11:00, 29 April 2025
Speaker: Zhang Aichao is currently Vice President of SMZDM Technology Group, where he oversees the operations and management of the Consumer Industry Research Institute and the consumer data business group. He has 15 years of experience in brand marketing and strategic management and has led multiple advanced businesses from zero to one. During the 14th Five-Year Plan period, he led brand strategy planning projects for several large enterprises, including China Tourism Group, China Post Group, China Merchants Energy Shipping, Yanghe Co., and Meituan Delivery, and has rich practical experience in business operations, planning, and implementation.
Abstract:
This talk focuses on how marketing practitioners should rationally understand the integrated logic of brand operations across users, channels, and products amid the AI wave sweeping through business. Facing increasingly complex market environments and user characteristics, the talk explores how to better understand consumer behavior and effectively use AI's advanced technologies and precise analytical capabilities to achieve the urgent marketing value of cost reduction and efficiency improvement for enterprises.
