Time: 9:30, 22 July 2025
Speaker: Garry D. Bruton is a tenured Professor of Management at the Neeley School of Business, Texas Christian University. In 2018, Professor Bruton was recognized as a global top 1% highly cited scholar. He has twice received Fulbright Scholar honors and was selected for China's Thousand Talents Program as a high-end foreign expert. He has served as Editor-in-Chief of the FT50 journal Journal of Management Studies, Editor-in-Chief of Academy of Management Perspectives, Senior Editor of Asia Pacific Journal of Management, and President of the Asia Academy of Management.
Abstract:
While Black entrepreneurs have historically received less startup funding than White entrepreneurs, the nuances of this relationship have been understudied. We employ role and intersectionality theory to fill this gap by examining how race and associated stereotypes of Black entrepreneurs influence the impact of entrepreneurs' prior fundraising track record on current fundraising efforts. Using 1,164 hand-coded crowdfunding campaigns and a follow-on experiment, we find that Black entrepreneurs receive less credit for prior success, and are penalized more for prior failure, than White entrepreneurs. Gender moderates this relationship in that Black women see even less benefit from prior success and experience a larger decline in support after failure than Black men.
