Time: 15:00-17:00, 17 June 2026
Speaker: Chenglu Wang, PhD in Marketing, is a Tenured Professor of Marketing at the School of Business, University of New Haven, the United States, and a Fulbright Scholar. He has published more than 100 SSCI-indexed academic papers in professional journals including the Journal of Consumer Psychology and Journal of Business Ethics. He has been selected into the list of the World's Top 2% Scientists year after year starting from 2021. At present, he works as Editor-in-Chief of Journal of Research in Interactive Marketing, a specialized journal for interactive marketing with an impact factor of 11.6 and ranked in JCR Q1, as well as Editor-in-Chief of the Journal of Applied Business & Social Sciences. Additionally, he has repeatedly served as the Guest Executive Editor for special issues of more than ten JCR Q1 SSCI journals and has published six monographs in total.
Abstract:
Good research must tell something interesting and insightful beyond facts, tables, figures and descriptive statistics. It is vital to single out meaningful takeaways gleaned from empirical results. It should weave new information and understanding of the phenomenon into a relatable narrative with theoretical underpinnings. It requires authors to communicate contributions in a logical and compelling manner. Storytelling is capable of uncovering the meaning concealed within data by addressing critical questions: what is the point? So what? Why does that matter?
