SONG CHEN
Assistant Professor
Email: hellochenchen10@vip.sina.com Department: Marketing (MKT)
Educational Background (Bachelor’s degree and above)
Period
University
Department
Academic Degree
1993-1997
Hebei University of Business & Economics
International Economics and Trade
Bachelor
2002-2003
England Lancaster University
Management School
MBA
2010-2016
Central University of Finance and Economics
International Economics and Trade
PhD
Main Research Areas
Marketing Research, Marketing, Transnational Operations and Management
Publications (including journal articles, conference papers, monographs, translations, edit works, etc.)
Journal Articles (January 2019-December 2023, excluding Category C papers)
Authors (all listed in order)
Title
Journal Title (please indicate whether it is indexed by SCI or SSCI)
Issue Number and Page Number
Song Chen
Brand Marketing Strategy in Cross-Border E-Commerce Group Live Business Model
Finance and Market
2023-03-01
Monographs, Books or Edit Works (January 2019 - December 2023)
Authors (all listed in order)
Title
Publisher
Date of Publication
An Hexin, Zhang Hongyan, Zhang Qiaozhen, Song Chen, Wang Juan, Su Annan, Li Yan, Zhang Yi, Pan Jixuan, Shangguan Fanyi, and Wang Rong
Salesmanship and Negotiation Skills (Fifth Edition)
China Renmin University Press
June 1, 2021
