Authors (all listed in order) |
Title |
Journal Title (please indicate whether it is indexed by SCI or SSCI) |
Issue Number and Page Number |
Sun Guohui, Liu Pei |
Research on the Mechanism of the Influence of the Explanation Strategy Selection Based on Co-branding on Consumers’ Evaluation of New Products |
Journal of Central University of Finance and Economics |
2021,(4), 93-100 |
Liu Dong, Dong Xiaodan, Zou Shaoming, Sun Guohui |
Inside the black box: How does resource asymmetry contribute to IJV acquisition intention? |
Industrial Marketing Management (SSCI) |
2020, 91, 301-310 |
Sun Guohui, Liang Yuan, Li Jipeng |
The Impact of Social Exclusion on the Tendency of Status Consumption Behaviors |
Business Management Journal |
2020, 42(4), 124-138 |
Wang Yi, Liu Jia, Sun Guohui
|
Acquaintances or Strangers, for Whom Do Consumers Change? - The Impact of the Presence of Different Types of Others on Consumers’ Diversified Seeking Behavior |
Journal of Central University of Finance and Economics |
2020, 4, 91-97 |
Yang Yiweng, Sun Guohui, Tao Xiaobo |
The Measurement of Beijing's Cognitive, Affective and Conative City Brand Image |
Urban Problem |
2019,(05),34-45 |
Sun Guohui, Yang Yiweng, Li Jipeng |
Brand Extension Type Selection: A Study of the Impact of Fit and Authenticity on Attitudes toward Extended Products under Different Brand Concepts |
Management Review |
2019,31(03),102-115 |
Sun Guohui, Liang,Yuan, Li Jipeng,Lu Mengyu |
Research on the Formation Mechanism of Regional Stereotypes from the Perspective of Social Cognitive Theory - Data Analysis Based on In-depth Interviews and Grounded Theory |
Journal of Central University of Finance and Economics |
2019,(01),118-128 |
