WANG SHENGHUI
Professor
Email: njuwsh@163.com
Department: Marketing (MKT)
Educational Background (Bachelor’s degree and above)
Period
University
Department
Academic Degree
September 1991 - July 1995
Shandong University of Finance and Economics
Department of Business Economics
Bachelor of Economics
September 1998 - July 2001
Tianjin University of Finance and Economics
Department of Industrial Economics
Master of Economics
September 2001 - July 2004
Nanjing University
School of Business
Doctor of Management
Main Research Areas
Marketing, Consumer Behavior, Multinational Innovation Strategies
Publications (including journal articles, conference papers, monographs, translations, edit works, etc.)
Journal Articles (January 2019-December 2023, excluding Category C papers)
Authors (all listed in order)
Title
Journal Title (please indicate whether it is indexed by SCI or SSCI)
Issue Number and Page Number
Wang Shenghui, Zhang Jinghong
A Study on the Mechanism of Dual Innovation's Impact on the Export Performance of International OEM Enterprises: The Mediating Effect of Functional Upgrading from OEM to ODM
Journal of Central University of Finance and Economics
2021, (10), 108-117
Liu Xiaohong, Qian Cheng, Wang Shenghui
When do 3PLs initiate low-carbon supply chain integration?
International Journal of Operations & Production Management ( SSCI )
2020, 40(9), 1367-1395
Qian Cheng, Wang Shenghui, Liu Xiaohong, Zhang Xueying (student)
Low-carbon initiatives of logistics service providers: the perspective of supply chain integration
Sustainability
2019, 11(12), 3233
Monographs, Books or Edit Works (January 2019-December 2023)
Authors (all listed in order)
Title
Publisher
Date of Publication
Wang Shenghui
Consumer Behavior Analysis and Practice (5th Edition)
China Renmin University Press
January 1, 2023
Wang Shenghui
Consumer Behavior Analysis and Practice (2nd Edition)
China Renmin University Press
October 1, 2021
Cui Xinjian, Wang Shenghui
Multinational Corporation Management
China Renmin University Press
December 1, 2021
Wang Shenghui
Consumer Behavior Analysis and Practice (4th Edition)
China Renmin University Press
January 1, 2020
Wang Shenghui
From Imitative Innovation to Independent Innovation: A Study on the Transformation Path of International OEM Enterprises
Economic Science Press
March 1, 2019
