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AN HEXIN
Date :2024-10-24


AN HEXIN

Professor

Email: 13552399636@163.com

Department: Marketing (MKT)


Educational Background (Bachelor’s degree and above)

Period

University

Department

Academic Degree

September 1982-June 1986

Hebei University of Economics and Business

Department of Business Economics

Bachelor of Management

September 1996-June 1999

Central University of Finance and Economics

Department of Finance

Master of Economics

September 2000-June 2003

Central University of Finance and Economics

Department of Economic Management

PhD in Economics


Main Research Areas

Services Marketing, Financial Marketing, Tourism Management, Credit Management


Publications (including journal articles, conference papers, monographs, translations, edit works, etc.)

Monographs, Books or Edit Works (January 2019-December 2023)

Authors (all listed in order)

Title

Publisher

Date of Publication

An Hexin, Sun Junxiu, Wang Yichen, Chen Haitao, Wang Rong, et al.

Editor-in-chief, Sales Management Practices (4th Edition)

Tsinghua University Press

February 2023

An Hexin, Liang Feng (external), Su Anan (student), Zhang Boyi (student), Wang Chengji (external), Wang Rong (external)

Editor-in-chief, Financial Marketing Practices

China Renmin University Press

June 2022

An Hexin, Bai Xue (external), Ma Pu (student), Zhang Bingjie (external), Gao Xiang (external), et al.

Editor-in-chief, Customer Relationship Management Practices

National Open University Press

July 2021

An Hexin, Zhang Hongyan (external), Zhang Qiaozhen (external), Song Chen, et al.

Editor-in-chief, Salesmanship and Negotiation Skills (Fifth Edition)

China Renmin University Press

June 2021

An Hexin, Zhang Hongyan (external), Liang Feng (external), Zhao Tiebai, Wang Rong (external), et al.

Editor-in-chief, Service Marketing

China Renmin University Press

June 2020

An Hexin, Zhang Ailing (external), Lu Shumei (external), Xu Gubo (external), Fan Jin (external), et al.

Editor-in-chief, Service Marketing (Second Edition)

Shanghai University of Finance & Economics Press

June 2020

An Hexin, Zhang Qiaozhen (external), Zhao Tiebai, Yu Xiuxia (student), Wang Rong (student), Zhang Lixiao (student), et al.

Editor-in-chief, Business Negotiation Strategies (2nd Edition)

National Open University Press

June 2019

An Hexin, Zhao Tiebai, Yang Yi (student), Sun Junxiu (student), Wang Yichen (student), Li Zi (student), Shan Na (student), Wang Rong (student), Zhao Xuan (student), et al.

Editor-in-chief, Sales Management Practices (3rd Edition)

Tsinghua University Press

June 2019

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