Authors (all listed in order) |
Title |
Journal Title (please indicate whether it is indexed by SCI or SSCI) |
Issue Number and Page Number |
Wang Yi, Wang Liming (student), Liu Jia, Zhou Xinru (student) |
Exploring the Mechanism of the Influence of Facial Social Perception on Occupational Matching Effect: Experimental Confirmation of the Mediating Role of Personality Inference Based on Facial Features |
Journal of Central University of Finance and Economics |
2023,(06),121-128. |
Wang Yi, Xin Ying (student), Yao Kai, Zhang Juyuan (external), Geng Yong |
A FACI Model Study on Sales Persuasion Strategies in the Context of Online Voice Interaction: An Empirical Test Based on Unstructured Data from Call Centers |
Journal of Central University of Finance and Economics |
2022,(01),110-120 |
Wang Yi, Liu Jia |
The Impact of Brand Identity Boundaries on Consumers' Evaluation of Brand Innovativeness - A Study Based on the Perspective of Embodied Cognition and Spatial Metaphor |
Journal of Central University of Finance and Economics |
2021,(05),109-117 |
Wang Yi, Liu Jia, Sun Guohui |
Acquaintances or Strangers, for Whom Do Consumers Change? - The Impact of the Presence of Different Types of Others on Consumers’ Diversified Seeking Behavior |
Journal of Central University of Finance and Economics |
2020,(04),91-97 |
Wang Yi, Lu Su, Liu Jia, Tan Jiahui, Zhang Juyuan. |
The Influence of Culture on Attitudes towards Humorous Advertising |
Frontier in Psychology, (SSCI), Category AAA |
2019,10,1015 |
