LI JI
Professor
Email: liji@cufe.edu.cn
Department: Marketing (MKT)
Educational Background (Bachelor’s degree and above)
Period
University
Department
Academic Degree
September 1997-July 2001
Peking University
Guanghua School of Management
Bachelor of Management
September 2001-July 2003
Peking University
Guanghua School of Management
Master of Management
September 2003-January 2007
Peking University
Guanghua School of Management
Doctor of Management
Main Research Areas
Big Data Marketing, Marketing Models, Customer Relationship Management, New Media Marketing
Publications (including journal articles, conference papers, monographs, translations, edit works, etc.)
Journal Articles (January 2019-December 2023, excluding Category C papers)
Authors (all listed in order)
Title
Journal Title (please indicate whether it is indexed by SCI or SSCI)
Issue Number and Page Number
Yang Hu, Zhang Yu (external), Kedong Chen (external), Li Ji
The D ouble- e dged S word of D elivery G uarantee in E-commerce
Decision Support Systems
2023,175,114042
Li Ji, Liang Xu (student)
Reviewers’ Identity Cues in Online Product Reviews and Consumers’ Purchase Intention
Frontiers in Psychology
2022,12,784173
Li Ji, Wang Ying (student), Ma Pu (student)
Research Review and Outlook on the Internet of Things and Consumer Behavior
Journal of Management Science
2021,34(5),3-15
Li Ji, Zhang Shuai (external), Zhou Jing (external)
Research on the Impact of the Matching Degree between Service and Demand on Customer Churn: An Experiment Based on Customer Data in the Telecommunications Industry
Management Review
2020,32(05),192-204
Li Ji, Zou Shaoming (external), Yang Hui (student)
How Does “Storytelling” Influence Consumer Trust in We Media Advertorials? An Investigation in China
Journal of Global Marketing
2019,32(5),319-334
Academic Conferences and Conference Papers (January 2019-December 2023)
Conference Time
Conference Name
Conference Venue
Please indicate the paper and author information if a paper is published
Paper Title
Authors (all listed in order)
July 2019
2019 Annual Academic Conference of Chinese Marketing Association of Universities
Changsha
Research on the Impact of Gamification Applications on Green Consumer Behaviors
Li Ji, Liu Shaosi
August 2019
ACFEA 2019
Xiamen
Determinants of Consumers’ Tendency to Use Installment Loans: A Perceived Cost and Value Perspective
Ji Li, Xiangyi Meng and Hui Wu
July 2021
2021 Annual Academic Conference of Chinese Marketing Association of Universities
Xi'an
Research on the Impact of Financial Constraints on Consumer Product Selection for Self-improvement: Based on the Moderating Effect of the Presence of Others and Financial Literacy
Li Ji, Bian Cheng
July 2021
2021 Annual Academic Conference of Chinese Marketing Association of Universities
Xi'an
Research on the Impact of Personal Information Display in Product Reviews on Consumer's Purchase Intentions
Li Ji, Liang Xu
July 2022
2022 Annual Academic Conference of Chinese Marketing Association of Universities
Changchun
The Impact of the Comparison Direction and Form of Data Feedback in Self-improvement Application Services on Consumers’ Willingness to Use
Li Ji, Ma Pu, Wang Ying
July 2022
2022 Annual Academic Conference of Chinese Marketing Association of Universities
Changchun
The Impact of Sharing Promotion Types on Consumers' Willingness to Share - An Empirical Study Based on the Perspective of Evaluation Apprehension
Li Ji, Zhou Zhi
Monographs, Books or Edit Works (January 2019-December 2023)
Authors (all listed in order)
Title
Publisher
Date of Publication
Jiang Minghua (external), Li Ji, Zhao Zhanbo (external)
An Exploration on the Impact of Spokespersons
Economic Management Publishing House
August 1, 2021
Li Ji, Du Xiaomeng (external), Sun Luping, Yao Kai
Research on Word-of-mouth Index of Chinese Consumer Finance Brands (2018)
Economic Management Publishing House
September 10, 2019
