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商学院学术论坛:International Box Office of Films:Do Localization Strategies Work?
发布日期 :2019-08-30浏览次数 :

讲座时间:2019年9月3日(星期二)下午02:00-04:00

                 

讲座地点:主教615会议室

                   

讲座信息:

演讲人:徐正达(商学院2017级硕博连读生,企业管理专业)

                             

题目:International Box Office of Films:Do Localization Strategies Work?

                       

摘要:This study focuses on the internationalization of films under the guiding research question: Do localization strategies help films improve their box office overseas? Using film data from China and the United States, we find that the quality of American films can positively affect box office in China, and the localization strategies of Chinese films can positively affect their box office in the United States Both of these effects will become weaker as their enter age in host country increases. Taken together, our findings not only extend past research on films’ strategies and box office but also contribute to the literature on the classical Integration-Responsiveness (IR) framework in the field of international business, as well as the literature on strategies based on industry status differences.

                                         

此次学术论坛为参加2019年第79届美国管理学年会(79th Annual Meeting of the Academy of Management)后的学术交流活动。此次参会得到中央财经大学研究生学术交流支持计划的资助。

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