November 19, 2025, CUFE Business School and the Business Department of the Beijing Branch of Industrial and Commercial Bank of China (ICBC) held a grand signing ceremony for school-enterprise cooperation at the ICBC Beijing Branch. With a shared consensus of “deepening cooperation and jointly cultivating talent,” both parties officially launched a new chapter of collaborative development between the banking sector and the university.
Integration of Shared Aspirations, Dialogue for the Future
The event began with a guided visit. A delegation of faculty members and students from CUFE Business School visited the business hall of the branch’s business department. From the financial consumer protection zone dedicated to safeguarding customer rights, agile intelligent service robots, to the efficient one-stop outbound financial service center and the busy cash service area, and the professional VIP customer service area, the modern financial service environment and people-oriented service philosophy left a deep impression on the visiting faculty and students. This visit also provided an intuitive understanding that laid the groundwork for deeper cooperation.
At the beginning of the cooperation session, Pan Duansheng, General Manager of the Business Department of the Beijing Branch of ICBC, extended a warm welcome to the CUFE delegation and noted that both sides already share a solid foundation for collaboration. He expressed hope that the signing ceremony would serve as an opportunity to further elevate cooperation to a new level. Chen Jiao, General Manager of the Branch’s Private Banking Center, congratulated both sides and introduced the development of private banking services, while also outlining prospects for future cooperation in the fields of high-end talent services and wealth management research. An Wencai, Deputy General Manager of the Branch’s Human Resources Department and an alumnus of CUFE, expressed heartfelt gratitude to his alma mater. He reviewed the long-standing cooperation between the Beijing Branch of ICBC and CUFE in talent cultivation and expressed expectations that the partnership would contribute greater strength to the Financial Powerhouse Strategy. In his remarks, Professor Lin Song, Dean of CUFE Business School and Director of the MBA Education Center, thanked the Beijing Branch of ICBC for its long-term support. He emphasized that deepening cooperation with a leading institution in the financial system would fully leverage CUFE’s academic strengths as the “cradle of finance and economics professionals in China,” yielding fruitful achievements in talent cultivation, scientific research, and social service.
Signing the Agreement, Embarking on a New Journey Together
Witnessed by all distinguished guests present, the ceremony entered the signing session, during which a series of practical cooperation initiatives were formally confirmed, outlining a clear roadmap for future collaboration.
General Manager Pan Duansheng and Dean Lin Song first jointly signed the school-enterprise cooperation framework agreement, marking the official establishment of the partnership between the bank and the university.
At the faculty service level, Li Xiaoyan, Deputy General Manager of the Business Department of the Beijing Branch of ICBC, extended a service invitation, which was accepted on behalf of the School by Professor Liu Xiaoyuan, Deputy Director of the MBA Education Center and Vice Dean of CUFE Business School. At the enterprise service level, Yin Lili, Founder of Beijing Rongjin Culture Development Co., Ltd., and Liu Heqiang, Senior Partner of Beijing Zhongzi Law Firm and Founder of Baisimu Technology (Beijing) Co., Ltd., representing MBA enterprises affiliated with CUFE, came to the stage to accept invitations extended by Yang Xiaoxiao, Assistant to the General Manager of the Business Department. The initiative aims to provide precise financial support to the rapidly growing MBA enterprises. In terms of inclusive services for students, the “Youxue Loan” business agreement was jointly signed by Yang Kun, Deputy General Manager of the Business Department, and Zhang Zhenhao, a representative of MBA students, with the hope that educational opportunities will illuminate the path for every dream chaser. 
Finally, the event featured the plaque-awarding ceremony for the “Industry-Education Integration Practice Base.” The establishment of this base will build a solid bridge for students of CUFE Business School connecting theoretical classroom learning with real-world financial practice. 
Empowering with Intelligence, Gaining Insight into the Frontier
Following the signing session, the event moved into an intellectual exchange segment. Associate Professor Ji Yueting of CUFE Business School delivered a lecture titled “Digital-Intelligence-Powered Talent: Banking AI+Human Resource Management Practices and Prospects.” She systematically explained how artificial intelligence is reshaping human resource management from the perspectives of analytical, quantitative, and intelligent. She noted that future HR managers should transform into “organizational development experts with AI literacy and architects of human-machine collaboration.” Drawing on cases such as Amazon’s AI monitoring systems and intelligent salary adjustment mechanisms, she emphasized that while AI improves managerial precision, it must also retain human-centered warmth. She advocated the development of “commitment-oriented digital and intelligent HRM” centered on employee commitment, and explored balanced pathways between augmentation and automation in human-machine collaboration to achieve the integrated coexistence of “silicon-based intelligence” and “carbon-based wisdom.”
Subsequently, business experts from the branch’s business department delivered a special presentation on ICBC’s related financial services, comprehensively showcasing the bank’s innovative achievements in serving national strategies and practicing the principle of finance serving the people.
Conclusion: Moving Forward Together to Open a New Chapter 
This signing ceremony not only represents a milestone in the history of cooperation between the two parties, but also serves as a vivid practice and profound interpretation of the “industry-education integration” strategy in the new era. It marks the precise alignment and deep integration of CUFE Business School’s education chain and talent chain with the industrial chain and innovation chain. Standing at this new starting point, CUFE Business School will take this cooperation as a driving force to deepen the integration of industry and education in the financial sector, focusing on cultivating high-quality financial talents who possess both solid theoretical foundations and strong practical capabilities, thereby contributing educational strength to the construction of a financial powerhouse.
Also attending the signing ceremony were Yang Zhongying, Deputy Director of Business School Committee and Secretary of the Discipline Inspection Commission of CUFE Business School; faculty representatives Wang Yi, Dai Hongyan, Gao Yongling, Zhang Guangli, Dou Chao, Yao Xiao, Liu Wei, Mou Shandong, and Yu Xiaodong; administrative staff Kong Weiming, Dong Shuo, Zeng Gongxing, and Lu Xuezhao; and Zhu Yunfei, a representative of current MBA students. Faculty members and students gathered together to witness this important moment that embodied shared consensus, pragmatic commitment, and forward-looking vision.
