Time: 14:00-17:00, 8 July 2025
Speaker: Yong Li is the Lee Chair of Entrepreneurship at the University of Nevada's College of Business, Research Director of the Troesh Center for Entrepreneurship and Innovation, and Co-Editor-in-Chief of Strategic Entrepreneurship Journal. He is also a reviewer for major journals such as Academy of Management Journal, Academy of Management Review, Journal of Business Venturing, and Journal of International Business Studies. He has taught MBA and PhD courses at universities in the United States and China. He has received a Student's Choice for Outstanding Teacher award as well as best-seller and best-case honors. He was previously Professor of Strategic Entrepreneurship at the State University of New York at Buffalo and received his PhD in Business Administration from the University of Illinois at Urbana-Champaign.
Abstract:
Entrepreneurial experimentation refers to the process by which entrepreneurs facing uncertain market environments, technological conditions, or business models use small-scale, low-cost trials to validate ideas, test market responses, and optimize products or services. It is an iterative form of exploration intended to reduce risk and increase the likelihood of entrepreneurial success. Entrepreneurs may develop a minimum viable product (MVP), launch it to the market, and observe user feedback and usage behavior to decide whether to continue investing resources in further development.
