Background and Perspective
In today’s rapidly developing digital technology, many industry markets have been dramatically transformed by business model innovations such as multilateral digital marketplaces, social media, e-commerce and software instant services, and the digital entrepreneurial activities inspired by these have become the focus of attention from all sectors of society. The CUFE International Summer School will focus on the theme of entrepreneurship in digital era, which will provide new learning experiences for students from different cultural backgrounds, helping them to improve their innovative thinking and global vision.
Important Dates
Application Deadline: 5th April, 2026
Check-in and Registration: 5th July, 2026
Learning period: 6th July - 17th July, 2026
Including classroom Learning, workshops, corporate visit, cultural learning, (corporate visit + cultural learning) no less than 30% of the total hours.
Closing Ceremony: 18th July, 2026
The 2026 CUFE International Summer School will be held at the South Xueyuan Road Campus of Central University of Finance and Economics (CUFE), located at 39 South Xueyuan Road, Haidian District, Beijing, China.
Event Highlights
Insightful Courses:
Working in Teams
Strategic Entrepreneurship
Entrepreneurial Marketing
These courses will provide knowledge sharing in the classroom and experiential learning outside the classroom.
Corporate Visit:
Science, AI and New ventures focused companies.
The summer school will also invite senior professors in the field of entrepreneurship to give academic lectures on entrepreneurship, which will provide students with academic insights and help improve their ability to analyze and creatively solve problems.
Funding Support
Young Envoy Scholarship (YES)
The Entrepreneurship in Digital Era: 2026 CUFE International Summer School is applying for the Young Envoy Scholarship (YES) programs. For detailed information, please refer to https://www.youthlink.cn/
CUFE will cover the accommodation expenses for students during the summer school period.
For Off-campus visits, CUFE will cover the domestic travel expenses and insurance costs.
Course Description
Working in Teams
The course aims to theoretically frame the issues of working in a group and practically develop relational skills and group management capabilities,with an emphasis on both physical and virtual environments. The module provides a theoretical overview of key elements that can influence group work such as personality,behavioral role preference, leadership styles, and the management of communication and conflict. These theoretical aspects are essential to enhance students’awareness and knowledge of the topics under analysis, paving the way for comprehensive personal development. In addition to knowledge enhancement, the module aims to develop students' abilities to ‘decode’ social contexts in which they find or will find themselves at work—both onsite and online—and how these contexts affect them.
Strategic Entrepreneurship
Strategic Entrepreneurship is an interdisciplinary course integrating strategic management and entrepreneurship theories and practices, which focuses on guiding individuals, teams and organizations to identify, evaluate and leverage entrepreneurial opportunities from a long-term strategic perspective, so as to build sustainable competitive advantages and realize value creation in dynamic market environments. Covering core contents such as the theoretical framework of strategic entrepreneurship, the coupling mechanism of opportunity recognition and strategic positioning, resource integration and risk management, the course adopts a combination of teaching methods including lectures, case studies, group simulation projects and guest lectures by industry experts, and equips students with practical analytical tools such as the SWOT-opportunity matrix and resource-based view model. It is suitable for business administration, entrepreneurship majors at the undergraduate and postgraduate levels as well as practitioners engaged in enterprise innovation, startup management and strategic planning, helping them cultivate the ability to integrate strategic thinking into entrepreneurial practice and provide theoretical and practical support for starting businesses or promoting enterprise transformation and upgrading.
Entrepreneurial Marketing
In the digital age, startups are facing new problems in marketing, and entrepreneurs
need to rethink the concept of entrepreneurial marketing. This course aims to provide
entrepreneurs with the necessary marketing knowledge and skills, especially
marketing skills in the digital age, to help them stand out in the fiercely competitive
market. Through this course, students will learn to understand the behavior of
consumers in the digital age and use digital marketing tools to promote their products
or services.
Contact
Dr. Xiaokun Guo
International Relations Office, CUFE Business School
Email: a.x.guo@cufe.edu.cn
Telephone: +86(10) 62288082
2026 CUFE International Summer School Application Form.docx
