讲座题目：Pricing in the Presence of Customer Returns

时间：2018年4月19日（）周四）下午1:30-3:00

地点：主教615会议室

演讲人：陈静教授

陈静现为加拿大达尔豪西大学Rowe商学院运筹及供应链管理系教授。陈教授2008获加拿大西安大略大学毅伟商学院管理科学博士学位。主要研究方向为顾客退货、供应链管理和收益管理。在国际主流期刊上发表论文30篇。擅长案例教学并在毅伟案例出版社发表过多个案例。现任国际期刊《International Transaction in Operational Research》（ITOR）的副主编。兼任ITOR 2016特刊、Annals ofOperations Research和International Journal of Production Research 2018特刊的嘉宾主编。

Abstract：Retailers offercustomer returns policies as their post-sales service and use both pricing and ervice strategies to respond to competition. One study is to investigate the impact of the personalized pricing strategy (PPS) and Money Back Guarantee (MBG) returns policy for a duopoly. It shows that both PPS and MBG are dominant strategies, but their impact on retailers’prices and profits are different; while PPS intensifies price competition and may lead to a prisoner’s dilemma as both retailers may lose profits, MBG mitigates price competition and may result in a Pareto improvement in both retailers’profits.