凌若冰

主要研究方向
数字营销,渠道关系,议价,平台经济

讲授课程

联系方式:

教育经历

管理学博士新加坡国立大学商学院市场营销系2016-2022

理学学士北京师范大学数学与应用数学学院2012-2016


期刊论文

Ruobing Ling, Junhong Chu, Yi Xiang, “Online Extension and Channel Bargaining Power”,INFORMS Marketing Science Conference, Rome, Italy June 2019

Ruobing Lingand Junhong Chu, “Entry Decisions of Firms on Business-to-consumer Platforms”, China-India Insights Conference, Singapore July 2018

Ruobing Lingand Junhong Chu, “Entry Decisions of Firms on Business-to-consumer Platforms”, INFORMS Marketing Science Conference, Philadelphia, US June 2018